Data. Driven. Decisions.

“Without data, you're just another person with an opinion.”
W. Edwards Deming

From a child with a passion for film music to a technology company CEO, I believe that doing great business is an intoxicating blend of art, science, and stimulating work.

I think that every sound business decision must be predicated on the correct interpretation of reliable data.

Whether forecasting future profits, determining how to price a product, or predicting when a Customer will buy—these challenges can be solved by understanding data, augmenting it, and building a robust model for future use.

I feel that I’m in a unique position. Having worked as a tech CEO, a General Manager of Finance and Administration, and as a software architect and developer, I’m attuned to the promise, pitfalls, and pressures of business.

Backed with a Bachelor of Information Technology, Postgraduate Diploma in Management, and Master of Marketing, I successfully combine the theoretical with the practical.

Together, let’s take your business to the next level.

Contact me to start your project!

My Specialities

Data and the Marketing Mix

Unlocking the secrets hidden in data you already have (and can readily obtain) to build a framework that informs the marketing 4P’s: product, price, place, and promotion.

Translating Between Business and Technical

Translating business language into technical language and vice-versa thereby enabling teams to deliver effective results without rework, rethinking, and wasted time.
Running workshops, presenting thought-leading talks, and addressing leadership teams.

SQL Database Coding

Leveraging Microsoft SQL Server as the workhorse to transform, manipulate, and process data so that you can easily integrate outputs with software you already have, for example: SharePoint, Power BI, Tableau, Excel, etc.